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Bio2You

Latvian-based beauty and cosmetic manufacturer and brand owner. B2Y develops and manufactures natural skincare, oral care, hair care and other hygiene products with a strong focus on quality and innovation. B2Y brand is targeted towards people with sensitive or problematic skin and is especially known for its anti-ageing product range.

Entry February 2022
Country Latvia
Industry Beauty and cosmetics
Turnover (2023) €1.1m
Personnel/ FTE (2023) 23
Status Active
Website www.bio2you.lv

Deal Team

Vytautas Plunksnis
Vytautas Plunksnis

Partner, Investment Committee Member

Over 20 years of experience in private equity and M&A

Chairman of the Board at Investors’ Association in Lithuania; Member of the Management Board of INVL Asset Management

Vytautas Plunksnis
Vytautas Plunksnis

Partner, Investment Committee Member

Over 20 years of experience in private equity and M&A

Chairman of the Board at Investors’ Association in Lithuania; Member of the Management Board of INVL Asset Management

Started his career as financial analyst at the first Lithuanian online brokerage Jusu Tarpininkas in 1999. In 2002 he became a business journalist and since 2004 was Editor in Chief, Business Desk, Lithuanian News Agency Elta. His career in asset management started in 2006 as an analyst and fund manager in Finasta Asset Management (Invalda INVL’s portfolio company). Since 2009 until 2016 he was an Investment Manager at Invalda INVL and since 2016 – the Head of Private Equity and a Member of the Management Board at INVL Asset Management. He has successfully implemented over 10 deals with a total value of c. EUR 250 million and has served on the boards of 20+ portfolio companies.

Currently is a Chairman of the Investor’s Association in Lithuania.

Holds Bachelor’s degree in Business Administration, Kaunas University of Technology, Lithuania.


Sandra Aile
Sandra Aile

Investment Director

Over 15 years of experience in private equity and M&A

Former Investment Director at BaltCap

Sandra Aile
Sandra Aile

Investment Director

Over 15 years of experience in private equity and M&A

Former Investment Director at BaltCap

Sandra started her career in M&A and corporate finance in 2006 at a leading Scandinavian bank.

In 2010 she joined a local private equity boutique acting as the local advisor to international funds executing transactions in the Baltics.

In 2013 Sandra joined Deloitte as a manager leading valuation, due diligence and M&A advisory services to clients in various industries. Since 2016 she has held the role of investment director at a major private equity fund manager, focusing on buy-out and growth investments in the Baltics and holding supervisory board positions.

In 2024 Sandra joined INVL Asset Management and is leading private equity investments in Latvia.

Holds a Msc degree in Business and Economics from the Stockholm School of Economics (Sweden) and a Bsc degree from the Stockholm School of Economics in Riga.

She is a CFA Charterholder since 2010 and holds Board Member Education Certificate from the Baltic Institute of Corporate Governance.